WordPress: Still keeping it (deceptively) simple

I wonder how many times I’ve installed WordPress over the years. Twenty-five? Thirty? Fifty? I lost count long ago.

When the first version of WordPress was released in 2003 — how time flies! — it was a revelation. Content-management software wasn’t supposed to be this easy. Other content management systems, or CMSes, may have been more fully featured, but WordPress had something more important: usability. You see, the kind of people who build digital applications sometimes tend to forget that there are users at the other end of the pipe. Real people who didn’t major in computer science. Real people who have probably never written a line of code. These applications have to work for them, too.

More than once, when I’ve recommended WordPress to people, they’ve asked, “How easy it to use?” I’ve told them, “It’s like writing an email.” And it is. Yet if you want to do more, there are so many possibilities. It’s as easy or as complicated as you want it to be. That’s something the same kind of people who write unusable applications tend to forget. They think if it’s easy, it can’t possibly be powerful. WordPress has been proving them wrong for 14 years now.

No matter what you want to do with your business, it’s likely that WordPress has an answer for you. It’s also likely that you’re going to love using it. Why do you think I keep installing it?


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